About Us

Smith Creek Story


Founder Wayne Smith, originally from California, made his way to New Zealand while fishing his way across the South Pacific in his sailboat 25 years ago. As a passionate fly fisher with a flair for innovation, Wayne began designing his own line of premium fly fishing gear that became the core of the Smith Creek brand. Those fundamental concepts of design from a decade ago still stand true today.  

In 2020, Wayne finally made the (not so) difficult decision to retire and spend more time fishing. Ownership of the Smith Creek brand was passed on to Wayne’s long-time business associate Robert Brown. Having already worked closely with Wayne for years on the development and manufacturing of Smith Creek products, it was a natural progression for the brand.

Built to Last

Smith Creek continues to deliver quality and innovation with an eye to the future, introducing new products and providing exceptional customer service to our ever-growing customer base. Our fly fishing tools are, as a rule, built using the highest quality materials with careful attention to craftsmanship and finishing. With designs that are patented on three continents, Smith Creek always seeks unique ways to solve everyday problems.

“Every Smith Creek product is an expression of our passion for adventure, the outdoors, and fishing in particular.”

(Wayne Smith, Founder)

Why do we love what we do?

In a world that seems more complicated every day, there is a meditative beauty about getting out on the water and immersing yourself in nature.

Escaping our crowded urban environments where we can swap the drone of traffic for the hum of wind in the trees or the endless torrent of media for the soft gurgle of running water is, quite simply, good for the soul.

Fish responsibility, pack it in, pack it out and always try your best to leave only footprints.


Ambassador Information

If you are passionate about fly fishing and share similar values, we’d love to hear from you! Smith Creek is always seeking new ambassadors. While there are some basic requirements, you don’t have to be a leading influencer or have a huge following to qualify. 

As a Smith Creek Ambassador, you’ll qualify for benefits such as exclusive discounts on our fly fishing gear, promotional offers to share with friends and family, and much more. To find out more on becoming a Smith Creek Ambassador, email us at sales@smithcreek.co. Be sure to put “Ambassador” in the subject line, and we’ll get back to you right away with the details. We look forward to having you on our team!


Sustainability Information

Smith Creek is committed to protecting our precious natural resources with a clear focus on the sustainable enjoyment of nature. Although we are a small company, we continually think about what steps we can take to be more responsible globally and then act on those ideas locally. Small changes add up over time, and our commitment to the environment will scale as we grow!

Durability & Recyclability of Products

Smith Creek products are built to be durable. By designing products that last and supporting the repair of goods after purchase, we seek to promote durability and continued use over a throw-away mentality, which is a win-win.

Our Spent Line Wrangler is not only fully recyclable, but it was designed specifically to stop the pollution of our streams from discarded tippet lines. By making it easy to pack out lengths of waste line for proper disposal later, we can help to prevent the pollution of your favorite fishing spots.

By carefully selecting durable and recyclable materials, we can help reduce the impact on the environment when a product finally reaches the end of its usable life. Whether it be the aluminum used for our Rod ClipNet Holster and Spent Line Wrangler, or the high-density foams used in our Rig Keeper, Middle Fork Fly Patch and Streamer Fly Patch, Smith Creek products are wholly recyclable.  

Responsible Packaging

Most Smith Creek products use minimalist packaging, favoring simple, recyclable paper packing cards instead of boxes. This not only lowers the amount of post-purchase waste material, but it also helps to reduce the carbon footprint associated with the logistical transport of goods by increasing packing density.

In short, individual product boxes take up a lot more space, which means a truck or plane holds fewer finished goods. That translates to higher fuel usage to get a product from Point A to Point B, so it’s in everyone’s best interest to increase packing density.

Some Smith Creek products incorporate clamshell packing to protect the surface finish while in transit. For these goods, we selected PET resin instead of HDPE. Although PET has less rigidity than HDPE, it is more friendly to the environment in terms of recyclability. Due to its ease of recyclability, PET is often part of curbside recycling programs. Recycled PET can be repurposed into items such as containers, construction materials, and fiber filling for clothing.

Responsible Manufacturing

Smith Creek implemented reusable dunnage trays and containers during our manufacturing process to eliminate single-use plastics or cardboard boxes when moving goods to and from our facilities. As part of our vendor selection process, we choose to work with companies that share the same values and practices of environmental responsibility.  Protecting our precious natural resources is everyone’s job. By working closely together with supply partners and distributors, Smith Creek is always seeking new ways to reduce our impact on the environment and increase sustainability for the benefit of future generations.

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